The Way We Used to Advertise

The use of the word "Genuine" in this advert is intriguing. Perhaps this was a reference to the fact that Vandervell paid a licence fee to the American bearing company who held the patent for thin wall bearings, and their British competitor, Glacier Metal Co Ltd, did not. The story goes that Glacier got away without paying the licence as there was a war on and the government needed the bearings for the war effort!

The suggestion here, even after the war in the 1950s, is that Vandervell bearings are the genuine thin wall technology whereas Glacier bearings are in some way illegitimate.